PLB Sports Nation

In news that would otherwise fly under the radar, your favorite NFL cheerleader and her uniform have a new sponsor.  GTM, a company that specializes in sports apparel has signed a sponsorship deal with 11 of the 32 NFL squads (remember not every squad, like the Steelers for example, even have cheerleaders to begin with).  [...]

A few months ago, Darren Rovell wrote a very interesting article that sort of touched on the future of athlete endorsed cereal.  Specifically, General Mills Wheaties brand, an excerpt: Athletes who used to say they would eat their Wheaties, no longer did. And so too followed a general public. Sales first flattened and then fell. [...]

The NBA world-champion Los Angeles Lakers now have a new sponsorship company, and they make trading cards. The Lakers have entered into a multi-year deal with the card manufacturer Panini America, and the two sides are activating their partnership immediately, with a Panini Adrenalyn Night set to occur on April 11th.  More from Beckett Blog, [...]

Looking for new ways to get around a slumping economy?  Juventus, the Italian soccer club, has come up with a very interesting solution. Home and Away Jersey sponsorship. While most clubs play both home and away games with the same jersey sponsor, Juventus has announced plans to sell two different partners the right to brand, [...]

I know what you’re thinking…I sure do wish Honda and the Toronto Blue Jays would revive their relationship.  I mean, they had a great 22 years together starting all the way back in 1977…if only they could sign a new sponsorship agreement… You’re in luck. In a multi-million dollar deal, the car manufacturer will serve [...]