Adventures in Sponsorship: Florida Panthers Yoga Night
plbsportsnation | January 19th, 2010 | promotions | No Comments »
Minor league baseball is usually my first thought when I think of crazy marketing promotions. “Mohawk haircut night” or bringing a goldfish to the game…I think one minor league team actually had an Elliot Spitzer night after the scandal broke (no clue what you were supposed to do for that night…)
In any case, its always interesting to see the professional teams venture into the same kind of interesting sponsorship ideas. Case in point? A hockey team having a yoga night.
The Florida Panthers are getting in on the yoga craze helping to celebrate Yoga Day USA on Jan. 23. Panthers Yoga Day includes a 90-minute yoga instruction session before the Panthers-Toronto Maple Leafs game that night.
Tickets are $20 for the game and the yoga, which starts at 4:30 p.m. Bring your own yoga mat and change of clothes and stay for the game in an upper level seat at Bank Atlantic Center. Already have a ticket to the game? It’s just $10 more for the yoga class. Of the yoga tickets, $5 from each purchase goes to the Yoga Alliance. Check out details at floridapanthers.com. (via The Business of Sports)
Yoga night…at a hockey game. I guess it sort of makes sense…I mean, goalies have to stretch and be limber, right? Although when I think of the average hockey fan, I don’t really think of downward facing dog, I think more of beer.
I’m actually very curious to see how this promotion turns out.
