Your favorite NFL cheerleader probably wears GTM
plbsportsnation | July 21st, 2010 | Sponsorship | No Comments »
In news that would otherwise fly under the radar, your favorite NFL cheerleader and her uniform have a new sponsor. GTM, a company that specializes in sports apparel has signed a sponsorship deal with 11 of the 32 NFL squads (remember not every squad, like the Steelers for example, even have cheerleaders to begin with). Details from Sports Pro Media,
Sponsored teams for the 2010/11 NFL seasons include the Arizona Cardinals, Atlanta Falcons, Buffalo Bills, Cincinnati, Denver Broncos, Indianapolis Colts, Minnesota Vikings, New Orleans, San Francisco 49ers, Tampa Bay Buccaneers and Tennessee Titans.
Details of the 11 new sponsorships differ by team, however, ostensibly the new agreement sees GTM Sportswear providing the cheer leading teams with team kits in return for various promotional elements, including the GTM Sportswear logo featuring on the team’s websites, jumbotron advertisements during games and events, program ads, photo cards, season tickets, radio spots, and personal appearances. (via Sports Pro Media)
As said, details vary for each team, but, nevertheless, NFL fans can probably expect to see a lot of the GTM sportswear logo this year.
Both on the field, and in various other NFL related media pieces.
