When we wrote previously about Pangea getting into the business of burning team logos into pieces of toast, we kind of knew that the “logo-food branding” business might have some legs. What we didn’t expect was for those legs to hit the ground running. The newest product featuring the logo of your favorite team? Pizza! [...]
Cleveland Cavalier Snuggie Night!
plbsportsnation | March 12th, 2010 | Miscellaneous | No Comments »
Depending on who you are, the Cleveland Cavaliers just became either the most beloved sports team ever, or the team with the worst idea in sports history. Why? Cleveland Cavalier Snuggie Night. The Snuggie night which was sponsored by KeyBank, took Snuggie wearing to world record proportions. No, seriously. The team took the Snuggie giveaway [...]
New Jersey Nets: Basketball game and tax returns!
plbsportsnation | March 3rd, 2010 | promotions | No Comments »
There are only three guarantees in life: death, taxes…and New Jersey Nets basketball. At least, that’s what the Nets want you to think. In what is certainly one of the more unique promotions of recent years, the New Jersey Nets are offering free tax returns to their fans. EAST RUTHERFORD, N.J.—Roni Deutch Tax Center, one [...]
When advertising goes wrong: The Nike Edition
plbsportsnation | February 19th, 2010 | Sponsorship | No Comments »
Everybody makes mistakes. Although a mistake combined with some bad luck in the basketball universe is starting to hurt the shoe giant that is Nike. The details on the ad in question, …two-page ad spreads in Sports Illustrated and ESPN, featuring photos of Kobe Bryant and LeBron James with the tagline, “Prepare for Battle.” Around [...]
