The end of Athlete Endorsed Cereal?
plbsportsnation | May 10th, 2010 | Collectibles, Sponsorship | No Comments »
A few months ago, Darren Rovell wrote a very interesting article that sort of touched on the future of athlete endorsed cereal. Specifically, General Mills Wheaties brand, an excerpt: Athletes who used to say they would eat their Wheaties, no longer did. And so too followed a general public. Sales first flattened and then fell. [...]
The commercial for the Hines Ward/Max Talbot led City of Champions Cereal is finally here! PLB Sports would like to thank Hines, Max, and all of our volunteers for all of their hard work to help make the commercial a success!
A king sized contest for a city of champions. PLB Sports, the makers of Big Ben’s Beef Jerky, is back with the perfect product for the rabid Pittsburgh sports fan base. Introducing…. CITY OF CHAMPIONS CEREAL! And what better way to introduce the Limited Edition City of Champions Cereal, than with the City of Champions [...]
