The end of Athlete Endorsed Cereal?
plbsportsnation | May 10th, 2010 | Collectibles, Sponsorship | No Comments »
A few months ago, Darren Rovell wrote a very interesting article that sort of touched on the future of athlete endorsed cereal. Specifically, General Mills Wheaties brand, an excerpt: Athletes who used to say they would eat their Wheaties, no longer did. And so too followed a general public. Sales first flattened and then fell. [...]
Saints win Super Bowl, Drew Brees goes to Disney World
plbsportsnation | February 8th, 2010 | Sponsorship | No Comments »
First things first, congratulations to your 2010 Super Bowl champions, the New Orleans Saints! As is now tradition, Saints QB Drew Brees teamed up with Disney for their now annual “I’m going to Disney World!” commercial. More details from Chip and Co. On Monday (Feb. 8), Brees was to go to the place where millions [...]
