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Thierry Henry’s first trading card

Upper Deck has produced the first trading card of soccer superstar Thierry Henry, since Henry’s move to the MLS in late July.

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The official blog of PLB Sports, the #1 source of athlete endorsed food products.

OCNN which covered the Super Bowl this year will now be covering the draft on April 22nd and is expecting a large following.  Ochocinco was expected to pick a top 5 draft pick, and some potential picks included, Sam Bradford, Jimmy Clausen, Eric Berry, Ndamukong Suh, Gerald McCoy, Russell Okung, and Bryan Bulaga. It was [...]

Is the Super Bowl still Super?

plbsportsnation | January 25th, 2010 | Sponsorship | No Comments »

Now that the championship games are over, the nation, and to a larger extent, the world, gears up for another Super Bowl.  This year though, amidst a continued recession in the United States, some are beginning to question…”Is the Super Bowl still Super?” The Super Bowl is the pinnacle in American sports achievement and its [...]

Andrew Varga.  If you don’t know the name already, you probably will soon.  Varga was named the CMO of the Papa John’s pizza chain in late August.  His first big marketing move?  Partnering up with the single largest sporting event in America. Papa John’s Pizza has signed a short-term NFL sponsorship deal making it the [...]

Who wants to buy the Rose Bowl?

plbsportsnation | January 5th, 2010 | Collectibles | No Comments »

As a company that focuses on collectibles, its always interesting to see what other businesspeople in the world of sports collectibles are doing.  Maybe they have that new baseball card, some new shirt with some new technology to make people run faster…maybe its even a new food product.  The newest collectible that fans will be [...]

Ochocinco & T.O. team up…with Klondike?

plbsportsnation | November 16th, 2009 | Sponsorship | No Comments »

Chad Ochocinco.  Terrell Owens.  Both are great NFL wide receivers.  One of them even has a cereal.  Both are outspoken. Both are endorsing Klondike ice cream bars. What? In an interesting bit of sponsorship, Chad Ochocinco and Terrell Owens have teamed up with Klondike to help promote Klondike’s new “thicker, more chocolatey shell”. Ochocinco, who [...]