The first Lebron James/Miami Heat basketball card
plbsportsnation | July 21st, 2010 | Collectibles | No Comments »
Collectors everywhere were already excited for the National Sports Collectors Convention, which takes place in Baltimore, August 4-8. But now they have even one more reason to be excited. Lebron James. That’s right exclusive NBA card licensor, Panini America, has created the first Lebron James/Miami Heat card, and the National Sports Collectors Convention is the [...]
Okay sports memorabilia fans…it looks like you’ve only got one more shot to get the autograph of Lebron James… …at least, while he’s still wearing the number #23. Hyped Up Sports is living up to its name with a private signing with LeBron James that company officials are touting as the last opportunity to have [...]
When advertising goes wrong: The Nike Edition
plbsportsnation | February 19th, 2010 | Sponsorship | No Comments »
Everybody makes mistakes. Although a mistake combined with some bad luck in the basketball universe is starting to hurt the shoe giant that is Nike. The details on the ad in question, …two-page ad spreads in Sports Illustrated and ESPN, featuring photos of Kobe Bryant and LeBron James with the tagline, “Prepare for Battle.” Around [...]
McDonalds, LeBron James & Dwight Howard Super Bowl spot
plbsportsnation | February 4th, 2010 | Sponsorship | No Comments »
It’s the good time, great taste… Although I’m not always the biggest fan of their food, its hard to deny that McDonalds has had some classic commercials over the years. Arguably the greatest series of commercials were the Larry Bird/Michael Jordan “Showdown” spots where both made impossible trick shots in order to win a tasty [...]
