PLB Sports Nation

In news that would otherwise fly under the radar, your favorite NFL cheerleader and her uniform have a new sponsor.  GTM, a company that specializes in sports apparel has signed a sponsorship deal with 11 of the 32 NFL squads (remember not every squad, like the Steelers for example, even have cheerleaders to begin with).  [...]

Now that the championship games are over, the nation, and to a larger extent, the world, gears up for another Super Bowl.  This year though, amidst a continued recession in the United States, some are beginning to question…”Is the Super Bowl still Super?” The Super Bowl is the pinnacle in American sports achievement and its [...]

Andrew Varga.  If you don’t know the name already, you probably will soon.  Varga was named the CMO of the Papa John’s pizza chain in late August.  His first big marketing move?  Partnering up with the single largest sporting event in America. Papa John’s Pizza has signed a short-term NFL sponsorship deal making it the [...]

Nielsen Wire is reporting that the most popular ad in recent weeks (September 21 – October 18th) was an NFL ad for Alyssa Milano’s womens clothing line, Touch.  The commercial is below. Its a basic mix really…popular brand + marketable endorser = success.  The strange thing is, is that so often we see marketers get [...]