Social Media Marketing: Pepsi Edition
plbsportsnation | February 1st, 2010 | Sponsorship | No Comments »
Previously, we had been wondering what Pepsi was going to do with their money, since they chose to not advertise during the Super Bowl. Now that we know where the money went, it may be surprising to say, but it looks like they made the right choice. Introducing the Pepsi Refresh Project and DEWmocracy. The [...]
Pepsi pulls Super Bowl ads in favor of the internet
plbsportsnation | December 17th, 2009 | Sponsorship | 1 Comment »
A lot of people are still trying to argue that internet advertising is fickle, or that social media is a fad… I have to firmly disagree. The proof? Whenever one of the largest companies in America opts to not advertise in the single largest yearly event on American television? That should be pretty telling. Pepsi [...]
