PLB Sports Nation

In news that would otherwise fly under the radar, your favorite NFL cheerleader and her uniform have a new sponsor.  GTM, a company that specializes in sports apparel has signed a sponsorship deal with 11 of the 32 NFL squads (remember not every squad, like the Steelers for example, even have cheerleaders to begin with).  [...]

The NBA world-champion Los Angeles Lakers now have a new sponsorship company, and they make trading cards. The Lakers have entered into a multi-year deal with the card manufacturer Panini America, and the two sides are activating their partnership immediately, with a Panini Adrenalyn Night set to occur on April 11th.  More from Beckett Blog, [...]

Looking for new ways to get around a slumping economy?  Juventus, the Italian soccer club, has come up with a very interesting solution. Home and Away Jersey sponsorship. While most clubs play both home and away games with the same jersey sponsor, Juventus has announced plans to sell two different partners the right to brand, [...]

I know what you’re thinking…I sure do wish Honda and the Toronto Blue Jays would revive their relationship.  I mean, they had a great 22 years together starting all the way back in 1977…if only they could sign a new sponsorship agreement… You’re in luck. In a multi-million dollar deal, the car manufacturer will serve [...]

via Press Release, Tommy Bahama celebrates the start of the 2010 baseball season with a series of “Collector’s Edition” shirts individually created for eight Major League Baseball teams, including the Boston Red Sox, Chicago White Sox, Los Angeles Angels of Anaheim, Los Angeles Dodgers, New York Yankees, Philadelphia Phillies, Seattle Mariners, and St. Louis Cardinals. [...]