PLB Sports Nation

Previously, we had been wondering what Pepsi was going to do with their money, since they chose to not advertise during the Super Bowl. Now that we know where the money went, it may be surprising to say, but it looks like they made the right choice. Introducing the Pepsi Refresh Project and DEWmocracy. The [...]

Now that the championship games are over, the nation, and to a larger extent, the world, gears up for another Super Bowl.  This year though, amidst a continued recession in the United States, some are beginning to question…”Is the Super Bowl still Super?” The Super Bowl is the pinnacle in American sports achievement and its [...]

Andrew Varga.  If you don’t know the name already, you probably will soon.  Varga was named the CMO of the Papa John’s pizza chain in late August.  His first big marketing move?  Partnering up with the single largest sporting event in America. Papa John’s Pizza has signed a short-term NFL sponsorship deal making it the [...]

A lot of people are still trying to argue that internet advertising is fickle, or that social media is a fad… I have to firmly disagree. The proof?  Whenever one of the largest companies in America opts to not advertise in the single largest yearly event on American television?  That should be pretty telling. Pepsi [...]